Vital | Business Media

Named to min's 2007 digital hot list for his innovative work as VP of Penton Media, Prescott founded Vital Business Media in late 2008 with the goal of building a online B2B media model that was better aligned with industry needs, advocating measurable accountability and ROI for both subscribers and advertisers alike.

Prior to his position at Penton Media, Prescott served as Vice President of New Media for Prism Business Media, Primedia Business, and Intertec Publishing. However, much of his online expertise was cultivated during his days at About.com during the height of the dot-com boom.

Since 1996, Mitch has thought hard about how emedia can make it easier for buyers to buy and sellers to sell. At Panasonic he led early efforts to use the web to create a unified corporate identity and better market to businesses and consumers.

He built and optimized search engine marketing campaigns for several ecommerce retailers and helped companies like Spring Air deploy a revolutionary online channel strategy. At Penton Media he led online product development, focusing efforts on how to deliver better ROI for advertisers and a better experience for readers.

Alex joined the Vital Business Media team as the National Sales Director to work with key clients and industry associations on maximizing their ROI. His primary goal, more important than increasing sales for Vital, is to increase sales for our marketing partners through lead generation and event programs. He also makes sure to comb his hair and take a breath mint before every meeting.

Prior to joining Vital, Alex spent 6 years at Primedia, Penton Media and The New York Sun working with national clients in the financial services industry on their print, online and live event campaigns.